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Marketleap Content Guidelines
Marketleap works with its search partners to provide the best search experience on the Web by directing searchers to high-quality and relevant Web content in response to a search query.

• Original and unique content of genuine value
• Pages designed primarily for humans, with search engine considerations secondary
• Hyperlinks intended to help people find interesting, related content, when applicable
• Metadata (including title and description) that accurately describes the contents of a Web page
• Good Web design in general

Unfortunately, not all Web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called "spam." Marketleap's partners do not want these pages in their indexes.

What Marketleap and its Search Partners Consider Unwanted
Some, but not all, examples of the more common types of pages that Marketleap does not want include:

• Pages that harm accuracy, diversity or relevance of search results
• Pages dedicated to directing the user to another page
• Pages that have substantially the same content as other pages
• Sites with numerous, unnecessary virtual hostnames
• Pages in great quantity, automatically generated or of little value
• Pages using methods to artificially inflate search engine ranking
• The use of text that is hidden from the user
• Pages that give the search engine a different page than the public sees (cloaking)
• Excessively cross-linking sites to inflate a site's apparent popularity
• Pages built primarily for the search engines
• Misuse of competitor names
• Multiple sites offering the same content
• Pages that use excessive pop-ups, interfering with user navigation
• Pages that seem deceptive, fraudulent or provide a poor user experience

Marketleap Guidelines
Marketleap's policies are designed to ensure that poor-quality pages do not degrade the user experience in any way. As with Marketleap's other guidelines, Marketleap reserves the right, at its sole discretion, to take any and all action it deems appropriate to ensure the websites Marketleap submits to its search engine partners are of high quality.

Treatment of Paid Content
Marketleap designed its Trusted Submission and Trusted Feed programs to improve the quality of our partner's search databases and thereby enhance the search user experience. Therefore, URLs submitted via Marketleap's Trusted Submission and Feeds are subject to these rules and any other additional rules or policies adopted by Marketleap from time to time.