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Search Submit Reporting
Your Inktomi click-thru reports are designed to give you detailed information that can assist your ongoing search engine marketing needs in many ways.

All reports are based on date range and provide the following detailed stats:

Total Clicks to your site from Inktomi for the date range. Inktomi click-thru reports include data from all Inktomi partners. You should monitor your own search referral data by analyzing your web server logs.

Total Queries, or actual keyword phrases resulting in clicks, are reported in detail because an individual user at a search engine can often generate multiple clicks to your site from a single query. Think about it, have you ever made a query at a search engine, clicked on a search listing, go back to the main results, click on another search listing, go back again to the main results and click on the original listing one more time. This is an example of one query resulting in multiple clicks to a single site.

Perhaps one of the most interesting and enlightening reports provided is the Unique Queries report, accompanied by the Unique Query %. Our customers are always amazed at how many different combinations of keywords will be used by searchers to find their website. It is common to see the percentage of Unique Queries be over 50% and not even unusual to see the Unique Query % get as high as 75%-90%. This is normally a function of how many pages you have included in the Inktomi index.

For keyword queries resulting in clicks to your site, The Average Rank for each keyword phrase is reported by Inktomi. This ranking is your Average Rank within Inktomi's pure results and not necessarily the results of Inktomi's Web Search Partners (HotBot, Overture,…)

Current Indexed Pages is the total number of pages that are currently subscribed to the Inktomi index. Visited Pages is reported separately because many clients will often have a percentage of pages that are not getting clicks from the search engines.

It is important to know which pages in your site are getting few to no clicks and which pages are receiving a large amount of clicks. This data is crucial for future planning. As a way to judge overall performance of the campaign, the % of Pages Viewed is an excellent indicator of how your entire group of pages are performing in the search engines. If your web pages are not receiving clicks from search engines powered by Inktomi, it is highly probable that they are also not receiving clicks from engines not powered by Inktomi (Google).

Top Performing URLs and Top Performing Keywords are also a part of your Inktomi click-thru reports. All details in the reports can be clicked on to drill further into the data. It can be sliced and re-sliced the way you like to see it. All report views also include an Export Feature so that data can be extracted and used for other search engine marketing purposes.

Drilling down into the reporting details reveals a gold mine of keyword data that will have relevance and depth like you've never seen.