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Inktomi Paid Inclusion
FAQ | Reporting | Content
Guidelines | Terms | Improve
Ranking
Frequently Asked Questions
- Who
is Inktomi?
- What
does "inclusion" mean?
- What
are the benefits of having my pages included in
the Inktomi Search/Submit program?
- How
is Marketleap different than other Search Submit
providers?
- In
what search engines/portals will my pages be included?
- Are
there restrictions on the type of content my pages
can contain?
- How
does being included affect my ranking?
- Can
Dynamic URLs with "?" be included?
- What do
I do if my URLs aren't added?
- Can
I get a refund if my pages aren't performing
well?
- How
much traffic can I expect from the program?
- If I just
submit my home page will all my other pages be added
automatically?
Who is Inktomi?
As the market-leading OEM provider of Web Search Services,
Inktomi provides search for many of the largest portals
including destination sites and search marketing providers
on the Internet. Inktomi Web Search offers the perfect
blend of highly relevant results and revenue via paid
inclusion programs. The Inktomi search algorithm displays
the most relevant results while ensuring that paid
listings are sprinkled into the mix when appropriate.
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What
does "inclusion" mean?
When users search at a search engine, they aren't
searching the entire Internet, they are only searching
the pages that a specific search engine has in its
index. If a page is not in the index it can not rank
for any keywords or phrases. "Inclusion"
means that a page is included in the search engine's
index and is available to people searching at that
engine. Inktomi Search/Submit allows you to pay a
small fee to guarantee your site is included in its
search index. This is referred to as a "paid
inclusion" program.
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What
are the benefits of having my pages included in the
Inktomi Search/Submit program?
Participating in Inktomi Search/Submit guarantees
your content will be indexed at all search engines
and portals that use Inktomi's search results.
You will have access to timely click-thru data for
all your included pages. You can make changes to your
content if results are unsatisfactory and measure
the effectiveness of those changes in less than a
week.
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How
is Marketleap different than other Search Submit providers?
Marketleap is the only Five-Star rated search engine
marketing firm (according to MarketingSherpa.com)
that is a Search Submit provider. Marketleap has expertise
both in search engine marketing technology and consulting.
Customers can expect to see regular enhancements and
improvements to the Search Submit service from Marketleap.
Because we are experts in search engine marketing
already, you'll have access to outstanding customer
support and knowledge that you won't find from
other providers.
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In
what search engines/portals will my pages be included?
Inktomi Search/Submit guarantees your pages are included
in such best-of-breed portals as HotBot, Overture
and others.
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Are
there restrictions on the type of content my pages
can contain?
Yes. All included pages are subject to editorial guidelines
and technical requirements. Pages may be removed from
the program without refund if they do not follow these
guidelines and requirements.
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How does being
included affect my ranking?
Pages that aren't in a search engine's
index have absolutely no chance of ranking. The first
step in achieving good rankings is to get your pages
included in the index. Once your pages are included
in Inktomi's Search/Submit program they might
rank for a wide variety of terms, or they might not
rank for any terms at all. How a page ranks is dependent
upon the content of the page as well as other factors
used in Inktomi's ranking/relevancy algorithms.
For more information on factors that affect your rankings
please visit our SEO 101 section.
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Can
Dynamic URLs with "?" be included?
Yes. Dynamic web pages with "?" in the
URLs can be included through Inktomi Search/Submit.
Inktomi Search/Submit is the quickest and easiest
way to get your dynamic content indexed.
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What
do I do if my URLs aren't added?
If URL's that you have entered into Marketleap's
system have not been added to the Inktomi Index, contact
Marketleap support and they will assist you with any
problems that you are having.
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Can
I get a refund if my pages aren't performing
well?
Inktomi's Search/Submit service fees are non-refundable.
Please make sure you read and understand the Terms
of Service before purchasing this service.
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How
much traffic can I expect from the program?
It is impossible to estimate the amount or increase
in traffic you will get as a result of participating
in the Inktomi Search/Submit program. The amount of
traffic you get is dependent upon the number of people
searching for your keywords, how well your site ranks
for those keywords, and many other factors.
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If
I just submit my home page will all my other pages
be added automatically?
No, with paid inclusion programs each page you want
to be indexed needs to be included in the program.
By only adding your home page you are only making
one page available to searchers. Cast a wider net
for greater exposure and include individual content
and product pages as well as your home page.
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