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Inktomi Paid Inclusion
FAQ | Reporting | Content
Guidelines | Terms | Improve
Ranking
How can I get my page to rank higher
in Inktomi search results?
Problem
How can I get my page to rank higher in Inktomi search results?
Solution
Here are a few tips that can make sure your page can be found by a focused
search on the Internet:
- Think carefully about key
terms that your users will search on, and use them
to construct your page.
- Documents are ranked higher
if a search term is in the title. Users are more
likely to click a link if the title matches what
they're looking for.
- Choose terms for the title
that match the concept of your document.
- Write your description
carefully. After a title, users click on a link
because the description draws them in.
- Place your key terms in
the "keyword" meta tag. This helps, too,
although not as much as the title. If possible,
customize the keywords for each page on your site
instead of using one broad set of keywords on every
page.
- Keep relevant text and
links in HTML. Placing them in graphics or image
maps means search engines can't search for the
text and the crawler can't follow links to your
site's other pages.
- Keep your documents reasonably
short and make sure that the key concepts appear
in the text. Keep words distinctive; For Example:
abbreviating "opera singers" to "singers" can
muddy up a search.
- Be judicious with frames,
or, to be safe, avoid them completely. A complex
frame structure confuses many web crawlers.
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