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How can I get my page to rank higher in Inktomi search results?

Problem
How can I get my page to rank higher in Inktomi search results?

Solution
Here are a few tips that can make sure your page can be found by a focused search on the Internet:

  • Think carefully about key terms that your users will search on, and use them to construct your page.
  • Documents are ranked higher if a search term is in the title. Users are more likely to click a link if the title matches what they're looking for.
  • Choose terms for the title that match the concept of your document.
  • Write your description carefully. After a title, users click on a link because the description draws them in.
  • Place your key terms in the "keyword" meta tag. This helps, too, although not as much as the title. If possible, customize the keywords for each page on your site instead of using one broad set of keywords on every page.
  • Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't search for the text and the crawler can't follow links to your site's other pages.
  • Keep your documents reasonably short and make sure that the key concepts appear in the text. Keep words distinctive; For Example: abbreviating "opera singers" to "singers" can muddy up a search.
  • Be judicious with frames, or, to be safe, avoid them completely. A complex frame structure confuses many web crawlers.