Marketleap Launches Inktomi Paid Inclusion Offering

San Francisco, CA (September 17, 2002) -- Marketleap, a leading provider of search engine marketing services and an Inktomi® Index Connect™ reseller, today announced broad availability of a performance-based search inclusion program for clients with large websites. As an Index Connect reseller, Marketleap can now offer its clients, such as Wine.com, Tyco Electronics, Kaiser Permanente, and iVillage.co.uk, inclusion in Inktomi's search index, which delivers highly relevant results to partner sites such as MSN, HotBot, and Overture. With Inktomi Index Connect, Marketleap's large clients with more than 1,000 URL's can now ensure that millions of end-users who are seeking their products and services can access highly relevant, deep content from their websites.

Inktomi Index Connect is fully compatible with XML, which makes it quick and easy to include URLs in the Inktomi index. Inktomi visits all included URLs every 48 hours or as frequently as the content provider requires for fresh, up-to-date content, allowing marketers to focus on time-based promotions and guarantee inclusion in search results.

"Marketleap's innovative search technology feeds high-quality content directly into the Inktomi index, giving our customers exposure to a broad audience while providing them with qualified leads," says Noel McMichael, CEO of Marketleap. "We offer advanced XML Data Conversions for clients, which strips away clutter from websites and delivers a clean and optimized XML feed into the Inktomi index. By developing the XML creation tool, we offer clients unsurpassed performance that is fast and efficient without making changes to the clients' existing sites."

Marketleap has been providing online marketing services since 1999 and differentiates itself with technology that provides clients with advanced reporting and free marketing tools, in addition to search engine optimization, professional consulting, and email marketing.

About Marketleap
Marketleap is an Internet marketing firm specializing in search engine marketing and online customer acquisition and retention solutions for clients such as Kaiser Permanente, Tyco Electronics, Wine.com, and iVillage.co.uk. Marketleap's services help clients effectively manage and grow customer relationships and achieve their business objectives online. Marketleap is known for creating a series of free search engine marketing tools such as a Link Popularity Checker, Keyword Verification, and a Search Engine Saturation tool. These tools allow marketers to gauge the success of their search engine marketing efforts and have become industry benchmarks for tracking campaigns. More information and the free tools can be accessed at www.marketleap.com.

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