MARKETLEAP PLANS EUROPEAN AND ASIAN EXPANSION
Mikkel deMib Svendsen Joins SF Based Search Marketing
Company as
Managing Director Europe
San Francisco, CA (August
11, 2003) - Marketleap,
a search engine marketing company and a source
for the Web's most popular Search Engine
Paid Inclusion Programs, today announced the addition
of Copenhagen-based Mikkel deMib Svendsen as Managing
Director for Europe.
Starting August 15th, Mikkel
is responsible for building partnerships with
other search engine
marketing companies and advertisers to expand Marketleap's
business throughout Europe and Asia. In addition,
Mikkel will be in charge of developing marketing
technology practices for Marketleap's new and existing
clients.
"Mikkel brings years of marketing know-how
and awareness, as well as knowledge of the search
engine industry and how it relates to the European
and Asian markets," says Noel McMichael,
CEO of Marketleap. "We are already serving
thousands of customers in over 65 countries and
we believe the opportunity to expand on our relationships
and develop new partnerships overseas is immense."
Mikkel deMib Svendsen has years
of professional experience both in search engine
optimization as
Manager of Scandinavia's largest search engine
and as VP of Product Development at Ankiro, Denmark's
leading search product company. He also regularly
services a number of Europe's major portals
and search engines as a consultant on search related
projects. Mikkel is also a regular speaker at Jupiter
Media's Search Engine Strategies Conference
and Expo.
McMichael adds, "Hiring Mikkel also confirms
the company's growth over the past year.
As search marketing has evolved, Marketleap has
remained in the forefront of search marketing and
established strong partnerships with top search
engines such as Inktomi, Overture, and Singingfish.
Attracting the most experienced and talented people
in the Search Marketing Industry is a tribute to
Marketleap's growth and success."
Marketleap is a trusted source
for the Web's most popular Search Engine Paid
Inclusion Programs.
The company's innovative technology, industry relationships
and intellectual capital have attracted such clients
as Travelocity, Kaiser Permanente, Tyco Electronics,
Expedia, and Wine.com. Marketleap's services help
clients effectively manage and grow customer relationships
and achieve their business objectives online. In
addition, Marketleap is a trusted reseller for
Inktomi's and Overture's Paid Inclusion programs.
Marketleap is also known for creating a series
of free search engine marketing tools such as the
Link Popularity Checker, Keyword Verification Reporter,
and a Search Engine Saturation Reporter. These
tools allow marketers to gauge the success of their
search engine marketing efforts and have become
industry benchmarks for tracking campaigns. For
more information: www.marketleap.com.
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