Consumers are Buying Online - Are Retailers and Marketers Ready?

Marketleap Launches Inktomi Search Submit Paid Inclusion Program Just in Time For the Holidays

San Francisco, CA (October 2, 2002) - Marketleap, a leading provider of search engine marketing services announced today they are offering websites of all sizes the opportunity to submitted into Inktomi's Search Submit Inclusion Program. The Inclusion Program is a way for businesses to be indexed in Inktomi's database, which delivers highly relevant results to search engine partners MSN, About.com, HotBot and Overture.

"The Search Submit program is a smart strategy for online retailers looking to capitalize on the $13.1 billion dollars Jupiter Research predicts will be spent this holiday season in online purchases," says Noel McMichael, CEO of Marketleap. The recent study also revealed that 55% of e-commerce transactions begin from a link consumers find at a search engine.

By going to Marketleap's website www.marketleap.com, marketers and online retailers can subscribe up to 1000 URL's for one year at a fixed price ($39 for the first URL and $25 each for URL's 2-1000). In addition, Marketleap provides buyers of Search Submit with in-depth click-thru reporting and tracking.

"There are only a small number of places where Search Submit is sold, so it's important that businesses know where they can go to sign up," says McMichael. "Listings in the search engines are imperative, especially during the holiday rush. It ensures that millions of end-users who are seeking products and services will access their highly relevant content," McMichael adds.

Inktomi visits all included URLs (web pages) every 48-hours to reflect fresh, up-to-date content, allowing marketers to focus on time-based promotions and guarantee inclusion in search results for the Web's most popular portals.

"It's really simple," says McMichael, "Search Submit is the fastest way to ensure pages are indexed and reflected in the Web's leading search portals."

About Marketleap
Marketleap is an Internet marketing firm specializing in search engine marketing and online customer acquisition and retention solutions for clients such as Kaiser Permanente, Tyco Electronics, Wine.com, and iVillage.co.uk. Marketleap recently received a Five Star Rating from MarketingSherpa's Buyer's Guide to Search Engine Optimization Firms. Marketleap's services help clients effectively manage and grow customer relationships and achieve their business objectives online. Marketleap is most widely known for creating a series of free search engine marketing tools such as the Link Popularity Checker, Keyword Verification Reporter, and a Search Engine Saturation Reporter. These tools allow marketers to gauge the success of their search engine marketing efforts and have become industry benchmarks for tracking campaigns.

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