Singingfish chooses Marketleap to be its reseller of the only paid inclusion program for Audio/Video files

San Francisco, CA (March 3, 2003) - Marketleap, an Internet marketing and consulting firm specializing in search engine marketing, today announced it was selected by Singingfish, Inc., a Thomson service, and the world's leading audio and video search engine, to be the exclusive reseller and provider of customer support for its new Paid Inclusion program for audio/video files.

The partnership with Singingfish is yet another milestone for Marketleap. In addition to powering the back end and customer support for the first-ever streaming media Paid Inclusion program, Marketleap has also been the reseller of Inktomi's Search Submit and Index Connect programs.

"We chose Marketleap to debut our Paid Inclusion program because of their successful track record with other leaders in the search engine industry such as Inktomi," said Karen Howe, CEO of Singingfish.

"We've developed technologies that enable our team to quickly and effectively manage our client's campaigns. In addition, we believe in a personal approach by giving our customers access to a support and technical staff," said Noel McMichael, President of Marketleap. "Being chosen by Singingfish as the only reseller at this time, confirms that our partners in the search world are confident that we will deliver results and offer the best support and service."

In addition to the Paid Inclusion program found at www.marketleap.com/singingfish, Marketleap has developed free tools to support any search marketing campaign. Of the three, the Link Popularity tool is the most popular www.marketleap.com/publinkpop. Link popularity is a key feature that distinguishes placement within search engine rankings so it's critical to know where a website stands among others. Added tools include Keyword Verification and Search Engine Saturation.

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Marketleap is an Internet marketing and consulting firm specializing in search engine marketing. The company's innovative technology, industry relationships and intellectual capital have attracted such clients as Tyco Electronics, Wine.com, and iVillage.co.uk. Marketleap's services help clients effectively manage and grow customer relationships and achieve their business objectives online. In addition, Marketleap is a featured reseller for Inktomi's Paid Inclusion and Search Submit programs. Marketleap is most widely known for creating a series of free search engine marketing tools such as the Link Popularity Checker, Keyword Verification Reporter, and a Search Engine Saturation Reporter. These tools allow marketers to gauge the success of their search engine marketing efforts and have become industry benchmarks for tracking campaigns. For more information: www.marketleap.com.

Singingfish, Inc., part of Thomson's Content and Networks division, is the world leader in audio and video search featuring the world's largest index of streaming media. Based in Seattle, Washington, Singingfish incorporates proprietary automation into its search solutions and offers a robust suite of easily adaptable multimedia search services that enable Internet users to quickly and easily locate popular streaming media content including entertainment, news and sports via any Internet-accessible PC or CE device. For more information: www.singingfish.com