Paid Search Management - Search Engine Marketing

Marketleap's paid search management (SEM) services are built to deliver performance-based results for your search engine advertising budget. Our expertise in keyword research and selection, creative copy writing, bid-auction management and optimization, geo-targeting and other advanced features from paid search services will produce a proof-positive return for your campaigns.

Using paid search services for Yahoo!, Google, and MSN is the only way to secure top rankings for specific keywords. Marketleap can respond faster with paid search advertising than any other form of media. Through optimizing and management of your paid search campaign, we ensure your ads are fine tuned to produce results.

Marketleap's Paid Search Services include:

Keyword Research and Analysis
We begin your paid search campaign with detailed keyword research and analysis in order to understand your keyword market and begin developing an understanding of how your target audiences are searching in your industry. Our experts mine keyword search data to create keyword market profiles for better understanding of your online customer segments. The resulting keyword intelligence reports are critical to developing a solid strategy for the ongoing campaign.

Paid Search Strategy Development
Marketleap works with you to determine the specific goals of your paid search campaign. 

P4P strategy development considers the following:

•  Short-term vs. Long-term goals
•  Specific high-cost phrases vs. General low-cost phrases
•  Broad matching vs. Specific phrases
•  Geo-targeting vs. Global reach
•  Brand awareness vs. Direct response
•  Direct Sales vs. Lead Generation

Keyword Selection and Ad Creative
Marketleap will use the desired SEM strategy and our keyword research to make the initial selection of keywords to be managed and optimized in the paid search engines. Next, we begin the creation of the paid search Creative Toolbox, a tool for the expedited creation of pre-approved ads that can be tested and optimized once they are live. Our expertise in keyword selection and ad creative is the key to achieving sales, actions, and higher conversion rates with your paid search campaign. 

Creative Management and Optimization
Even with good results, Marketleap dedicates time to the ongoing paid search campaign management and to optimizing the campaigns performance. Depending on the total budget, number of included keywords, the number of paid search engines, and the competitiveness of the business segment, we may work on your campaign on a daily, weekly, or monthly basis.

Analytics and ROI Reporting
With Marketleap's Analytics and ROI Reporting in place, we can optimize your paid search campaigns with real-time referral data from Yahoo! and Google by tracking traffic to your website and how it converts into action. This data is the key for understanding which keyword terms are worth investing in. As campaign tacticians, it gives us the knowledge to move quickly and ensure your campaign is delivering the highest value by excluding keywords that aren't performing and expanding keywords that are.

Contact Marketleap today to start exploring how we can help your online business grow.