Overture Site Match™
Frequently Asked Questions

What is Site Match?
Site Match, Overture's paid inclusion product, offers a very simple yet effective method for online businesses to be considered for inclusion in the main body of search results pages on multiple portals. By subscribing to Site Match, your Web pages are reviewed for quality and submitted to a database that provides search results to Yahoo!, AltaVista, AlltheWeb and others. Your listings will be included in relevant search results, providing your business with a source of targeted customer leads.

What are the benefits of using Site Match?
Site Match offers many benefits, including:

• Rapid submission and minimal account management, saving you valuable time.
• Increased exposure to nearly 80 percent of active Internet users through a single point of submission into the search engine that powers Yahoo!, AltaVista, AlltheWeb, and others.
• Frequently refreshed content, ensuring that your most up-to-date pages are included in search results.
• Reporting to track and optimize performance.
• High return on investment (ROI) with a low annual subscription fee and fixed cost-per-click pricing model.

How does Site Match work?
Here is how the Site Match program works to drive targeted leads to your business:

• You begin by deciding which pages from your Web site you would like to submit to be included in search results across the Site Match partner network. The more URLs you submit, the greater the potential for receiving targeted customer leads.
• Your URLs are reviewed for quality. Approved URLs are then included in the search index (database) that powers Site Match partner sites.
• When Internet users visit Site Match partner sites and enter search terms determined to be relevant to the content on your submitted pages, your listings will appear within search results.
• Your content is kept up-to-date by frequent refreshes, typically every 48 hours, to ensure that your customers view the latest offerings on your Web site.
• Once your URLs are in the search index, you are not required to do any further account management other than viewing your reporting data to understand how well your account is performing.

Where are my listings displayed with Site Match?
Site Match listings are displayed within the main body of search results pages. To see an example, view the Site Match Example page.

Should I use Site Match if I also use Pay-for-Performance Search?
Yes. Using both Site Match and Pay-for-Performance Search will maximize your coverage on the search results page, enabling you to receive more customer leads. And because both Site Match and Pay-for-Performance Search are billed to you on a cost-per-click basis, you pay only when a potential customer visits your Web site. (Please note that Site Match subscribers also pay an annual subscription fee to cover ongoing review and frequent refreshes of their Web pages).

How much does it cost to use Site Match?
Site Match subscribers who submit fewer than 1,000 URLs pay an annual review fee, which breaks down as follows:
First URL: $49
URLs 2-10: $29 each
URLs 11-999: $10 each
(Pricing tiers are based on the number of URLs per domain/host.)

$50 Deposit per domain

Subscribers then pay a fixed cost-per-click when a potential customer clicks on one of their listings (URLs). The fee is either .15 cents or .30 cents, depending upon the URL's content category:

For businesses that submit 1,000 URLs or more, Overture offers the Site Match Xchange program at no annual fee and a fixed cost-per-click that depends on content category.

How do I sign up for Site Match?
To sign up for Site Match, visit the Site Match Sign-Up Page.

What does Site Match mean if I am currently a customer of the Inktomi Search Submit, AltaVista Express Inclusion, and/or FAST Partner Site PFI paid inclusion programs?
Each of these "legacy" programs is frozen now that Site Match has launched. If legacy customers do not choose to migrate into the Site Match program, they may remain in the legacy programs until their current subscriptions expire. No additions or changes are allowed to URLs in legacy programs, but customers may permanently remove URLs.

What happens if my URL(s) is rejected during Editorial Review?
If the URL(s) your submitted is rejected by Overture, the slot for that URL is closed and you are not able to get a refund for the Editorial fees associated with that URL. In addition, you are not able to edit the URL to replace it with another, as that URL slot is now closed. Any additional URLs that you would like to have reviewed must each pay for and pass Editorial Review.

If my URL(s) are rejected, will Overture tell me why my pages did not pass Editorial Review?
No, Overture does not share this information with anyone including resellers.  This allows Overture to protect the editorial quality of the Yahoo! Search index. You can read Overture's complete Editorial Guidelines here.

For more details, contact Marketleap today.