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Overture Site Match™
Pricing & Categories
When you initiate your Site Match
subscription, a non-refundable annual review fee
is charged for setting up your account and for quality
review of your pages.
URL Submission
(non-refundable
annual review fee, per domain)
First URL: $49
Next 2-10 URLs: $29 each
11th URL and beyond: $10 each
Once your pages are accepted
into the program, a cost-per-click fee is charged
for each lead driven to your site.
Cost-Per-Click
Fee
Tier 1 Categories: $.15
Tier 2 Categories: $.30
$50 initial DEPOSIT for clicks
Overture Site Match Categories*
*Notice: Overture
is no longer accepting Gambling or Pharmaceutical web
sites for inclusion in Site Match. No refunds will
be permitted for Gambling or Pharmaceutical sites that
pay for editorial review and are rejected.
| Tier 1 Categories / $0.15 |
Adult • Automotive • Books • Computers & Software • Dating
Education & Career • Entertainment & Attractions • Jewelry & Watches
Music & Video • Office • Other • Reference • Sports & Outdoors
Toys & Baby
Equipment |
| Tier 2 Categories
/ $0.30 |
Apparel • Electronics • Financial
Services • Flowers, Gifts & Registry
Health, Beauty & Personal Care • Home & Garden • Professional
Services
Real Estate • Telecom & Web Services • Travel |
Overture Site Match - Category
Definitions
| CATEGORY |
DEFINITIONS |
| Adult |
URL displays,
promotes, or offers for sale any adult goods,
services, or other adult-oriented material. |
| Apparel |
All clothing,
shoes, and clothing accessories for men, women,
children, and babies - generally, most things
that are designed to be worn.
This includes: lingerie, dresses, pants, outerwear,
wallets, purses, handbags and mini backpacks
(not for use outdoors); belts; money clips;
shoe polish, costumes, costume makeup, masks,
patches, wedding dresses, head pieces, bracelets,
religious clothing for ceremonies, Tallit,
personal handheld umbrellas, sarongs, checkbook
covers, chemise, weskit, key chains
This does not include Sports-related clothing
or shoes, which should be categorized under "Sports & Outdoors". |
| Automotive |
All motorized
vehicles plus all parts, accessories, and tools
for cars, trucks, motorcycles, boats and other
marine vehicles.
Includes: tire & wheel accessories (e.g.
wheel locks, hub caps, valve stems), performance
parts, carbon fiber parts, tune-up meters,
license plates and license plate frames, tires
for cars, trucks, motorcycles, trailers, wheels
for cars, trucks, motorcycles, trailers, stagecoaches.
Does not include shop manuals (see "Books"). |
| Books |
All books
that have an ISBN (International Standard Book
Number), or EAN (European Article Number).
All magazines including trade journals and
academic journals and all other reading materials
that are not magazines and do not have an ISBN.
Also includes all calendars for the home. |
| Computers & Software |
Any computer
or software product, including desktops, servers,
towers, all-in-ones (e.g., Apple iMac), laptops/notebooks,
tablet pc's, all brands of PDA's and PDA accessories,
all types of printers (laser jet, ink jet,
dot matrix, multifunction), printer ink cartridges,
refill kits, ribbons, laser toner, computer
peripherals such as mice, mousepads, etc.,
and all PC software (Mac, Windows, Linux etc.)and
PC Games.
Does not include console games (e.g. Playstation,
Xbox, see "Music & Video"). |
| Dating |
Dating, matchmaking,
and other social networking services. |
| Education & Career |
Job listings,
resume services, school listings and comparisons,
exam prep products and services, career coaching
and information, etc. |
| Electronics |
All electronic
products and accessories. Includes: cell phones,
digital cameras, DVD players, VCR's, AV furniture,
answering machines, batteries (ALL), blank media
(e.g. camcorder tape, mini DV tape, cassette
tape, VHS tape, MiniDisc), speakers, car audio,
audio/video cables, SLR cameras, all camera accessories,
MP3 players, home audio/video, televisions, GPS
receivers, cell phone accessories, pre paid phone
cards. |
| Entertainment & Attractions |
Restaurants,
amusement parks, museums, and other local destinations
that are not specifically travel-related, as
well as radio and television shows (for example,
soap operas) and other broadcast entertainment. |
| Financial Services |
Banking, loans,
mortgages, credit information and services, credit
cards, insurance, mutual funds, brokerages, comparative
or analytical information relating to investing
or investments, annuities, stocks, bonds, options,
derivatives, other financial instruments, credit
or investment counseling, tax information, advice,
and services, etc. |
| Flowers, Gifts & Registry |
Gift packed
items including gifts for occasions such as
holidays and birthdays, all party and wedding
supplies, all real and artificial (e.g. silk
and plastic) flowers, food, baby food, tobacco-related
products, wine, wine bags, gift baskets.
Includes: Easter baskets, occasion cards,
announcement cards, wrapping paper, wrapping
bows, party plates, paper and plastic cups,
party napkins, party tablecloths, party invitations,
balloons, wedding favors, wedding invitations,
guest books.
Does not include: dresses, head pieces or
other types of apparel (see "Apparel") or health
food shake mixes and energy bars (see "Health,
Beauty & Personal Care"). |
| Health, Beauty & Personal
Care |
All consumer
packaged goods typically found in drug stores
or supermarketsand all fragrances/perfumes,
makeup, hair care, skin care, bath products,
and manicure/pedicure items.
Includes: beauty products (makeup, fragrances,
skin care), first aid kits, baby lotions, oils,
soap, shampoo, diapers, hair and beard trimmer,
bath products, nail care, hair care, wigs,
glass perfume bottle, tanning beds and lamps,
makeup bag, makeup case, temporary tattoos,
hair dryers, hair brushes, combs. |
| Home & Garden |
Items related
to the home, lawn, and gardening.
Includes furniture, housewares, kitchen, bed
and bath, furnishings, garden and patio, pet
supplies, travel accessories, tools and hardware,
all electric or gas home appliances, all small,
powered countertop appliances, Christmas ornaments,
collector plates, statues, religious statues
and other artifacts, collector cards (sports
and nonsport), comic books, posters (movie,
fine art, music etc., framed or not framed),
coins, magnets, collectible stickers and decals,
art, hobby, sewing and craft supplies, such
as frames, frame kits, cross stitch kits and
other needle art kits, wood kits that require
assembly, scrap book supplies, cloth material,
fabric, lace, collecting supplies for cards,
coins, comic books etc. (e.g. protective holders
and bags, art and craft classes, downloaded
plans for arts and crafts, crayons, art and
craft related stickers and decals, jewelry
boxes, lighters, wastebaskets, candles, tablecloths,
desktop clocks, bookends, stationery, scissors,
smokeless ashtrays, plain or noncollectible
lunch boxes, flags, outdoor patio umbrellas,
track lighting accessories, saunas, ceiling
fans, outdoor propane heaters, BBQ's, outdoor
grills or gas grills, appliance parts and accessories
(for either small or large appliances), such
as oven hoods, wash bags, flues, all furniture
(inside and outside a home), lamps (floor,
hanging or table), bed frames, mattresses,
rocking chairs, room dividers, cookware, glassware,
cutlery, dishes and other kitchen gadgets,
pet supplies, bowls, litter, litter boxes,
leashes, collars, pet partition, pet food,
home power tools, hand tools, hardware, fixtures
and accessories, lawn mowers, sanding discs,
drills, drill bits, monkey wrench, nuts, bolts,
fire extinguishers, faucets, luggage & all
standard size backpacks (not backpacking packs,
see "Sports & Outdoors"), maps, travel
clocks, adapter plugs, tickets for nonsport
events, freezers, refrigerators, washer and
dryers, ovens, air conditioners, blenders,
bread machines, can openers, coffee grinders,
coffee makers, coffee urns, crock pots, deep
fryers, egg cookers, electric kettles, electric
knives and sharpeners, electric skillets, electric
woks, espresso machines, food dehydrators,
food grinders, food processors, food slicers,
grain mills, griddles, hot plates, humidifiers,
ice cream makers, ice shavers, irons and steamers,
jar openers, juicers, milk frothers, mixers,
pasta machines, peelers, popcorn poppers, roaster
ovens, sandwich makers, slow cookers, steamers
and rice cookers, tea makers, toaster ovens,
toasters, vacuum cleaners, vacuum sealers,
waffle makers, portable electric heaters. |
| Jewelry & Watches |
Includes: jewelry
with or without precious or semiprecious stones,
all watches, necklaces, rings, earrings, tongue
rings, jewelry cleaner. |
| Music & Video |
Includes: prerecorded
audio, musical instruments and accessories, audio
and audio accessories, all DVD and VHS videos,
including independent self releases and instructional
VCDs. All console video games and accessories. |
| Office |
All office
furniture and supplies and business and commercial
products.
Includes: office equipment, copy machines
and fax (only) machines, business products
such as store signs, doctor's office supplies,
charts, office calendars. |
| Other |
Anything that
does not correspond to one of the other specific
categories. This category should be used infrequently. |
| Professional
Services |
Legal, accounting,
consulting, engineering, architectural, design,
and other professional services offered either
to individuals or to businesses. |
| Real Estate |
Real estate
listings, investment advice and strategies,
brokerages, instructional courses and materials,
etc.
Mortgage-related information should be categorized
as "Financial Services." |
| Reference |
Dictionaries,
encyclopedias, directories, telephone and email
listings, libraries, databases of public information,
and other general sources of information, including
news. |
| Sports & Outdoors |
All sporting
and outdoor equipment related to sporting and
outdoor activities, including apparel.
Includes: protective gear (e.g. helmets, pads,
gloves, ankle and elbow supports, goggles),
self-defense items (e.g. martial arts products,
pepper spray), team logo products (e.g. blankets,
bedding, shower curtains), skateboards and
parts, snow boards and parts, surfboards, surfboard
cords, surfboard wax, roller skates, roller
blades, heart rate monitors, Swiss army knifes,
skate bearings, knives, backpacking backpacks
(not standard school types), fitness equipment,
rowing machines, pool toys, telescopes, golf
shoes, biking shoes. |
| Telecom & Web
Services |
Local telephone
service, cell phone service, internet telephony,
long distance services, calling cards. ISP's,
DSL, cable, and other broadband internet connections,
web hosting, web site design and optimization,
etc.
Computer hardware and software are in the "Computers & Software" category.
Telephones and cell phones are in the "Electronics" category. |
| Toys & Baby
Equipment |
Includes:
slot cars, train sets and accessories, plastic
models, RC cars, planes, dice, microscopes,
roll playing games (D&D etc.), Hot Wheels.
All equipment related to baby care, including
diaper bags, pillows, crib padding, pacifiers,
bottles, baby gym, strollers, car seats, breast
pumps, child bike trainers, stroller accessories.
Does not include craft and art supplies (see "Home & Garden"). |
| Travel |
Informational
and booking services for air, hotel, dining,
car rental, cruise, bus, tour, luggage, destination,
and other travel-related services. Travel agencies.
Information and services related to visas, passports,
tickets, the travel industry, travel security,
etc. |
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